Agri-Logic was requested by Sustainable Management Services (SMS) to assist in the development useful and meaningful segmentation methods that can be used to tailor services of SMS to farmers.
For farmer segmentation, Agri-Logic developed a multi-lingual dashboard, designed to allow the user to choose the segmentation logic by which farmer segmentation should occur. The dashboard shows the key characteristics of each segment, as defined by the user’s chosen settings. This can help the SMS operational teams to better target services to segments of farmers.